what do they do?

with google analytics You can track where the users are going on your website and how long they stay on your website,

features

Have AI predict user behavior and deliver actionable insights

Gather key data, or easily import your own, for business analytics

Discover your best-performing ads and see results in real-time when connected to Google Ads

Analyze data quickly and share high-impact reports easily with your team

Measure activity with an event-based model that doesn't exclusively rely on cookies

Connect to other Google solutions and partner products for increased efficiency