MSCHF (pronounced “mischief”) is an American art collective based in Brooklyn, New York, United States.
MSCHF is an art and media company, founded in 2018, known for creating viral and controversial products and projects that often spark public debate and generate a lot of media attention. By playing around with elements of art, commerce, and technology, MSCHF aims to create unique and thought-provoking experiences that question conventional wisdom and what we sometimes tend to take for granted in our consumeristic behaviours. Through its work, MSCHF seeks to challenge the status quo and inspire us to think critically about the world around us. They mainly operate through their website and release a “product” or “drop”, every two weeks.
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